Founded in 1974, Arte Fiera is Italy’s first modern and contemporary art fair and the third in the world after Art Cologne (1967) and Art Basel (1970). Throughout the 70s, 80s, 90s and early 2000s Arte Fiera has been a point of reference for modern & contemporary art lovers. Then art fairs began to multiply in every corner of the world and collectors often found themselves globetrotting from one continent to the other. Today, the internet and curated art platforms like 365ArtFair are shortening times and distances, making art exploration easier and more accessible to a wider audience.
In addition to Arte Fiera, Italy has seen the birth of two major art fairs: Artissima in Turin and MIART Milan. Over the years, each has won a solid share of the market by offering unique features. As a result, Bologna’s Arte Fiera is now looking to reinvent itself, interestingly renewing its model for this year’s edition.
To increase the quality of the fair, the number of artists will decrease. That’s right! Almost one third of the 150 exhibitors will participate with solo showsranging from modern art to emerging artists.
“This is to encourage stands where each artist will have the opportunity to standout through a journey of several works.” says Arte Fiera Director Simone Menegoi.
So whether it’s post-war, 20th century modern art, contemporary art or photography and “moving images” (ie. art videos), each gallery is invited to present just a limited number of artists (a maximum of three for small stands and six for larger stands).
Arte Fiera may not return to being the undisputed protagonist of an art world that has undoubtedly changed, but it can certainly renew itself and recover its own individuality by exploring new features within the international art scene. In Italy, the public and collectors are already encouraged, and even if some observers believe the art market may show signs of fatigue (after a decade of incessant growth), this year’s Arte Fiera Bologna has all of the right ingredients to propose a strong and established model for the art market.